One of the facts of business life is that there is almost nothing about your business that a competitor can’t and won’t duplicate. If you’ve created the proverbial “better mousetrap”, you can be certain that somebody will copy your model. It’s just a matter time. And eventually they may be able to do a...
You can no longer solve your marketing problems by purchasing advertising space. You need to make a connection to existing customers and prospects by focusing on what he or she wants. And what the customer wants is more important than what you have to sell. So how do you achieve that in today’s world...
As the Internet continues to grow and seemingly affect all aspects of our lives, there is a growing debate about the positive and negatives of using “user-generated content” versus “traditional” content. User-generated content (UGC) has been a staple of the peer-to-peer experience since the dawn of the digital revolution. The concept is simple: user-generated...
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