E-commerce has many similarities to a “brick and mortar” operation Building a business over the Internet requires many of the same major activities as starting any other business. Much of what you do will be basic business planning. Like any business: You need to select a product. You may need funding. You need customers....
One of the facts of business life is that there is almost nothing about your business that a competitor can’t and won’t duplicate. If you’ve created the proverbial “better mousetrap”, you can be certain that somebody will copy your model. It’s just a matter time. And eventually they may be able to do a...
You can no longer solve your marketing problems by purchasing advertising space. You need to make a connection to existing customers and prospects by focusing on what he or she wants. And what the customer wants is more important than what you have to sell. So how do you achieve that in today’s world...
Mobile marketing allows you to communicate and engage your audience in an interactive and relevant manner through any mobile device or network such as smart phones or other hand held devices with web access. Effective mobile marketing campaigns should complement and be an extension of your overall marketing strategy. When planning your mobile marketing...
As the Internet continues to grow and seemingly affect all aspects of our lives, there is a growing debate about the positive and negatives of using “user-generated content” versus “traditional” content. User-generated content (UGC) has been a staple of the peer-to-peer experience since the dawn of the digital revolution. The concept is simple: user-generated...
As mobile continues to grow, small and medium sized business doing mobile marketing are going to experience a year of changes that will incorporate both the transformational and the incremental. Here are just a few of the trends that industry and marketing experts forecast : Coupons: They get lost, forgotten, left behind or they...
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