http://www.mobilemarketingnews.com/ Mobile marketing news, articles, and editorials. en-us Fri, 13 Jan 2006 08:00:00 GMT 1440 http://www.mobilemarketingnews.com/coming-to-america.htm http://www.mobilemarketingnews.com/coming-to-america.htm Tue, 03 Dec 2007 08:00:00 GMT In 2005, more than 170 million Americans had cell phones, making the potential for mobile marketing is nearly endless. And a recent poll of marketers found that nearly 20% of marketers have or are considering using short message service (SMS). http://www.mobilemarketingnews.com/traveling-sms.htm http://www.mobilemarketingnews.com/traveling-sms.htm Sun, 13 Nov 2007 08:00:00 GMT Of all industries, the travel industry is one of the best suited to taking advantage of mobile technologies. But the industry has yet to take full advantage of the services that are available. The travel industry has been slow in recognizing the opportunities the mobile industry has to offer. http://www.mobilemarketingnews.com/mobile-spam.htm http://www.mobilemarketingnews.com/mobile-spam.htm Wed, 28 Nov 2007 09:00:00 GMT As Internet users become more and more frustrated with the dozens of unsolicited emails each day, Federal Officials are becoming opposed to certain advertising methods. This problem, however, is not large enough to arouse support. http://www.mobilemarketingnews.com/betting-sms.htm http://www.mobilemarketingnews.com/betting-sms.htm Tue, 08 Nov 2007 13:00:00 GMT According to a recent industry study, gambling services will account for as much as a third of mobile entertainment revenues by 2009. The gaming industry sees the explosion in the use of mobile phones and online gambling as a potentially profitable marriage. http://www.mobilemarketingnews.com/sports-goes-wireless.htm http://www.mobilemarketingnews.com/sports-goes-wireless.htm Tue, 08 Nov 2005 13:00:00 GMT Fox Sports has recently launched a group of mobile products and services that allow soccer fans to get in on the action of one of Latin America's most popular club soccer tournament in the Americas - the Copa Libertadores. It is the oldest and most prestigious club soccer tournament in the Americas, often drawing comparisons to the European Champions league. Each year, 38 teams compete in a total of 138 matches from February through June. http://www.mobilemarketingnews.com/wireless-benefits.htm http://www.mobilemarketingnews.com/wireless-benefits.htm Mon, 20 Dec 2004 15:00:00 GMT Wireless marketing allows brands to enter into a dialog with consumers anywhere, anytime. For the first time in the history of marketing, consumers can directly interact with advertisements and other promotions, creating long term relationships, buzz, and brand loyalty. http://www.mobilemarketingnews.com/marketing-trends.htm http://www.mobilemarketingnews.com/mmarketing-trends.htm Tue, 23 Nov 2004 12:00:00 GMT Several key technology events in the mobile phone industry have set the stage for the wireless web to offer advertisers right content, reach and presence to make it worth spending money in this data services media channel. http://www.mobilemarketingnews.com/mobile-marketing.htm http://www.mobilemarketingnews.com/mobile-marketing.htm Fri, 05 Nov 2004 16:00:00 GMT Mobile Marketing is the use of the mobile medium as a communications and entertainment channel between a brand and an end-user. Mobile marketing allow for spontaneous, direct, interactive and/or targeted communications, any time, any place. http://www.mobilemarketingnews.com/branding-sms.htm http://www.mobilemarketingnews.com/branding-sms.htm Fri, 22 Oct 2004 16:00:00 GMT SMS offers marketers 160 characters of single color and single font text - not much by room to make your pitch by traditional marketing standards. Yet SMS has proven to be a surprisingly powerful branding medium. http://www.mobilemarketingnews.com/personalization.htm http://www.mobilemarketingnews.com/personalization.htm Sun, 08 Aug 2004 18:00:00 GMT Dozens of new mobile technologies have made their debut this year, such as the newest "cell phone" with a hidden keyboard inside. This new gadget, made by Nokia, has many of the capabilities of a PC and has a similar retail price of $800.00. Whether a $20.00 pager or an $800.00 cell phone, mobile users are steadily growing in the U.S. and abroad with the U.S. lagging behind all other industrialized nations. http://www.mobilemarketingnews.com/m-commerce.htm http://www.mobilemarketingnews.com/m-commerce.htm Sat, 17 Jul 2004 18:00:00 GMT Has the AOL Instant Messaging boom reached its peak? Internet messaging is no longer the most innovative form of communication, as the growing need to keep in touch with friends, family, and society has recently caused a substantial increase in wireless technology usage.