Sports Goes WirelessBenigno Millares Fox Sports has recently launched a group of mobile products and services that allow soccer fans to get in on the action of one of Latin America's most popular club soccer tournament in the Americas - the Copa Libertadores. It is the oldest and most prestigious club soccer tournament in the Americas, often drawing comparisons to the European Champions league. Each year, 38 teams compete in a total of 138 matches from February through June. The service is initially available only in the United States and Brazil, but will soon be available to subscribers in Mexico. The service will include personalized score alerts, exclusive ringtones, mobile wallpapers, on-air polling, and mobile video services. Fox Sports plans to promote the service throughout the tournament with in-game broadcast messaging and 30-second promotional spots on the Fox Sports en Espaņol and Fox Sports Latin America networks. Passion for soccer in among Hispanics and the strength of Fox Sports in broadcasting throughout the Americas, make this a premier product offering. According to the latest research, Hispanics in the United States are far more inclined than the general population to use and pay for new wireless services such as photo messaging and ringtones. The Hispanic market spends an average of $54.65 on wireless service per month. This figure is approximately $10 more than any other American ethnic group. And as the number of data capable mobile devices grows, Fox Sports plans to offer more content choices and personalization to consumers. |