Benefits of Wireless Marketing

Mike Acierno
Reporter
12-20-2004

Wireless marketing allows brands to enter into a dialog with consumers anywhere, anytime. For the first time in the history of marketing, consumers can directly interact with advertisements and other promotions, creating long term relationships, buzz, and brand loyalty.

But wireless marketing can go beyond this first interaction. Today's handsets allow consumers to download rich media applications.

Today's applications can contain pictures, sounds, music, and even video clips. Distributed through carriers around the globe, these applications allow brands to engage consumers in very rich brand experiences on the go.

An effective campaign manager allows marketers and agencies to enter this new field with ease. Some of the many benefits of wireless marketing are:

• High response rates, sometimes as high as 50%.
• Significantly stronger than average Return on Investment (ROI) than many other marketing mediums.
• Real-time interaction with your target audience while they may be away from their computer.
• Current Text Messaging infrastructure can be used.
• Easy to track every interaction.
• Wireless marketing can be seamlessly integrated into traditional marketing programs.

European companies are already generating millions of dollars in additional revenue with mobile marketing. American companies are closely following suite.